Clicks2Customers | the Paid Search Marketing Experts

Clicks2Customers is a global leader in creating and optimizing Paid Search campaigns, also known as Pay Per Click (PPC) or Search Engine Marketing (SEM). We help companies develop a Paid Search strategy that improves the likelihood that when an individual searches the Web for products or services, their click on your search term will turn into an online sale.

Paid Search Marketing/Pay Per Click is a highly effective and exceptionally accountable way to stimulate online sales. By intelligently interpreting the most likely search behavior of prospective customers, and directing them to specific, tailored pages, they will get what they want - and you’ll acquire customers.

Clicks2Customers works in two main areas:

• consulting and strategic guidance to organizations with large online inventories that want to improve their cost per click and overall online sales volumes. We add valuable insight through our enormous experience in the Paid Search arena, as well as in the specific analytic tools that we have developed to maximize return on investment.
• we manage complete Paid Search campaigns, including determining the ideal keyword set and establishing optimum bid prices to maximize sales while minimizing cost per click. This continues with ongoing campaign optimization, focusing on improving conversion rates by adapting keyword strategies or the pages that potential customers click through to.

If you browser does not support flash then click here for a text version.

We help you turn clicks into customers by giving people looking for what you provide the fastest, easiest way to reach your site. We drive more relevant traffic to your site, and help you optimize what happens when they get there so that their clicks become your sales. Our approach is quantative in nature as we believe that effective mass-market online commerce lies in probabilities, and in hitting the percentages. The rocket science of Paid Search lies not in artful images, arty copy or premium placements - it lies in tuning keyword choice to minimize useless clicks that cost you money, and maximize the probability that your Paid Search link is exactly what the person was looking for.

Our rocket scientists are applied mathematicians, actuaries, statisticians, and stock market experts. Yes - bidding on keywords is remarkably similar to bidding on the stock exchange. Details, future value, and paying the right price at the right time are all at play. We don't work on a percentage of spend, as it would be easy to simply increase our revenue by bidding on expensive keywords - we focus on return on investment. We don't add per-click surcharges for our technology and we don't bill you for the services of our business intelligence team or developers - all our skills and advantages come to you as part of the Clicks2Customers package.