Clicks2Customers was founded in 2003 by online marketing pioneers, Vinny Lingham, Charlene Lingham, Eric Edelstein and Llew Claasen. At this time the internet was transforming businesses, communications, information gathering, media¦ and marketing. With the mind-blowing growth in the number of pages available online most people start browsing through the search engines as increasingly they were looking for products and services from the burgeoning number of companies selling online. Clicks2Customers was established to bring the searcher and the relevant advertiser together in the online realm via high performance paid search.
Clicks2Customers initially fell under the Affiliate Marketing area, and experienced rapid growth, along with the size and profile of its clients. By 2004 it was recognized as one of the leading affiliate companies in the UK market, specializing in the travel sector. However, for the business to become a global player, Lingham realized the need for capital and experience. In 2006 he brought TEIM Ventures, a South African based venture capital company, and Southern Cross Capital on board. A partial acquisition by HBD followed in early 2007. HBD is a South African company founded by billionaire technology maverick Mark Shuttleworth, which discovers and invests in early stage businesses which have developed viable new products.
Due to its reputation as a super-affiliate, Clicks2Customers was approached by more and more large global brands to manage their paid search initiatives. Today, Clicks2Customers has clients in eight countries with offices and representation in four of these, and continues to expand in emerging markets, including Singapore, Hong Kong, Brazil and others. Its clients include fiveTop 500 online retailers in the USA, a Top Three travel brand in the UK, as well as one of the Top Three retail brands in the Australasian market, and leading travel and financial services brands in Southern Africa.Our Awards 2004: Commission Junction Horizon Award for Innovation in recognition of its performance.
2006: Minister's award for Overall Excellence (Small/Medium Enterprise). The Minister's Award is South Africa's foremost business excellence award programme.
2007: Best New Affiliate at the LinkShare Golden Link Awards.
2010: Best use of search on mobile – Linkshare USA
2010: DMMA awards: Best Digital Agency South Africa
2010: DMMA awards: Best in Paid Search