When Google launched Chrome last week, I noticed a download link on its homepage. I didn’t think too much of it and assumed it was a launch stunt. But more than a week later, the link still occasionally appears. Given Google’s resistance to putting a privacy link on its home page, I wonder why they don’t seem to apply the same purity principle when it comes to promoting their own products? Or perhaps international versions of their homepage (which is where the links seem to appear) are considered to be experimental playgrounds?

And strangely enough, the link only seems to appear when I visit Google using Firefox, not when I use Opera (which is my preferred browser) . Is Google actively trying to poach users from Firefox because it knows Firefox users are more amendable to trying new browsers?

When the gorilla in the room develops a new web browser, you cant help but pay attention. That Google was working on a browser was not really a secret, they already hired a lead developer from Firefox nearly 3 years ago. Nevertheless the entry of Google into this market is bound to ruffle a few […]

When Google introduced the concept of a minimum bid into the Adwords platform, I guess few advertisers and perhaps not even Google realized the effect it would have on their business.
Publicly, Google always maintains that relevance and user experience take priority over revenue generation and so the minimum bid was introduced to ensure that search […]

(written by Nic, member of our adcopy team)
What do I want from Google? There is one thing that I have ALWAYS wanted for as long as I can remember and it is a simple little thing.
A RANDOMIZE BUTTON next to search results. Not the crumby “I’m Feeling Lucky” button that makes me think “I‘m Feeling […]

Yesterday, 28th July a new search engine was launched called Cuil.
The company claims that their search engine is the worlds biggest, having even more indexed pages that Google and Microsoft Live.
Much of the team responsible behind the creation and design of Cuil are ex-Google employees but the look-and-feel as well as functioning of the site […]

The fog of war has lifted from Yahoo: Microsoft has walked away, Yahoo claims victory and Google ends up with the spoils. In response to the failed Microsoft bid Yahoo announced a “Non-Exclusive Search Agreement” with Google. In short, this means that Yahoo will outsource a portion (whatever that means) of its search and display […]

At SMX advanced in Seattle the question was put to the attendees: “how many of you use bid management tools?”
And that was the most surprising part of the session: nearly everyone in a room with hundreds of people raised their hand. Of course technically speaking using Excel to increase your prices by 10% also makes it a bid management tool. Nevertheless people in […]

Finally. That was my first thought when Microsoft announced the existence of an MSN Adcenter desktop tool at the SMX advanced conference this morning. We knew something like this was in the pipeline but never knew when it was supposed to become publicly available. Well now it is, almost. The tool will initially only be launched in a private […]

Some merchants are still not convinced that they should be bidding on their own brand keywords when running a PPC campaign. I believe they should, but don’t take my word for it, take Google’s. When searching recently for some of Google’s applications, i noticed the following ad:

One could argue that it doesn’t cost Google […]

From an SEO standpoint, the importance of having a blog on your website is paramount. Having a well written, industry-related blog will not only contribute to earning your site a higher Google ranking, but it will also dramatically increase traffic and maybe earn your site one or two extra inbound links.
Blogs are also an […]