Vinny Lingham (read his personal blog here), the founder of Clicks2Customers, started a company called Synthasite after leaving Clicks2Customers operationally. If you don’t know, Synthasite is an innovative initiative in Web 2.0. Synthasite gives anyone with the minimum of design skills, the ability to create their own website or blog for free. It’s easy to use GUI (Graphical User Interface) and drag-and-drop approach to website building give the ‘man on the street’ the ability to have a website up and running in no time.

Synthasite was recently rebranded as Yola and is already in the news, listed in BusinessWeek’s “Fifty Tech Startups You Should Know”.

Well done Vinny!

Google recently (and quietly) introduced a new match type in it’s Search query Match Type Report that gives advertisers a bit more insight into a user’s search behavior. For a long time Google has been personalizing the adverts shown to a user based on the other (previous) searchers that user made during a session. Although […]

I’d like to talk about the conversion funnel.
Firstly, what is ‘the conversion funnel’? Well, the conversion funnel is the steps which a website visitor has to complete in order to fulfill your desired goal, whether the final outcome is a lead or a sale. Each step in this process is vital. After all, if a […]

After its CEO publicly endorsed Barack Obama, Google is now urging Adwords advertisers to get out and vote in the upcoming elections (see screenshot below). Personally I doubt Adwords users will be swayed by Google’s call to action and I even find it slightly annoying that the company uses this platform for non-Adwords related messages. […]

When Google launched Chrome last week, I noticed a download link on its homepage. I didn’t think too much of it and assumed it was a launch stunt. But more than a week later, the link still occasionally appears. Given Google’s resistance to putting a privacy link on its home page, I wonder why they […]

When the gorilla in the room develops a new web browser, you cant help but pay attention. That Google was working on a browser was not really a secret, they already hired a lead developer from Firefox nearly 3 years ago. Nevertheless the entry of Google into this market is bound to ruffle a few […]

When Google introduced the concept of a minimum bid into the Adwords platform, I guess few advertisers and perhaps not even Google realized the effect it would have on their business.
Publicly, Google always maintains that relevance and user experience take priority over revenue generation and so the minimum bid was introduced to ensure that search […]

What do I want from Google? There is one thing that I have ALWAYS wanted for as long as I can remember and it is a simple little thing.
A RANDOMIZE BUTTON next to search results. Not the crumby “I’m Feeling Lucky” button that makes me think “I‘m Feeling Like Kicking Your…” . Instead when I […]

Yesterday, 28th July a new search engine was launched called Cuil.
The company claims that their search engine is the worlds biggest, having even more indexed pages that Google and Microsoft Live.
Much of the team responsible behind the creation and design of Cuil are ex-Google employees but the look-and-feel as well as functioning of the site […]

The fog of war has lifted from Yahoo: Microsoft has walked away, Yahoo claims victory and Google ends up with the spoils. In response to the failed Microsoft bid Yahoo announced a “Non-Exclusive Search Agreement” with Google. In short, this means that Yahoo will outsource a portion (whatever that means) of its search and display […]