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Archive for April 1st, 2008

YouTube Launches Free Video Analytics Tool

Posted by Sally.f on Apr 01 2008 | Analytics

For anyone who has ever uploaded a video into YouTube knows, the question that has always been unanswerable is “How do I find out who watches my video?”

Finally, YouTube has volunteered a solution to this problem to the delight to thousands of its subscribers.

On the 26 March, YouTube launched YouTube Insight, a free analytics tool modelled on Google Analytics. The tool is designed to help subscribers understand more about where the viewers watching their videos are and how those viewers found their videos.

Insight enables YouTube subscribers to view detailed statistics about the videos that they upload into the site. This information, previously unavailable to YouTube users, allows subscribers to monitor how long it takes for a video to become popular, and what happens to video views as popularity peaks.

Using these metrics, YouTube subscribers can increase their videos’ view counts and improve their popularity on the site.

Now, the makers of the videos can watch those watching them.

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