Vinny Lingham (read his personal blog here), the founder of Clicks2Customers, started a company called Synthasite after leaving Clicks2Customers operationally. If you don’t know, Synthasite is an innovative initiative in Web 2.0. Synthasite gives anyone with the minimum of design skills, the ability to create their own website or blog for free. It’s easy to use GUI (Graphical User Interface) and drag-and-drop approach to website building give the ‘man on the street’ the ability to have a website up and running in no time.

Synthasite was recently rebranded as Yola and is already in the news, listed in BusinessWeek’s “Fifty Tech Startups You Should Know”.

Well done Vinny!

Google recently (and quietly) introduced a new match type in it’s Search query Match Type Report that gives advertisers a bit more insight into a user’s search behavior. For a long time Google has been personalizing the adverts shown to a user based on the other (previous) searchers that user made during a session. Although this could give an advertiser wider exposure to their potential target market, it also took away control over their keyword portfolio as Google would show ads that technically wouldn’t correspond directly to the keywords the advertiser is bidding on.

At least now with this addition to the search query report, advertisers can see what extended search queries Google thinks are relevant to their campaigns and you can either add those keywords or negative match them if you think they’re irrelevant.

A quote from the official help page:

“A feature of Broad match also looks at other queries that the user has entered durng their current search session to target ads — these queries are marked as “Broad Match (Session-Based).” If you like the query, consider adding the query to your account as either a Broad, Phrase, or Exact match keyword. If you don’t like the query, you should consider adding it as a negative keyword to prevent your ads from appearing on that search query.”

Read the complete Adwords help page here.