After its CEO publicly endorsed Barack Obama, Google is now urging Adwords advertisers to get out and vote in the upcoming elections (see screenshot below). Personally I doubt Adwords users will be swayed by Google’s call to action and I even find it slightly annoying that the company uses this platform for non-Adwords related messages. (Note: I’m not a US citizen so the message is completely irrelevant to me).

Is the company performing a civic duty here or are they blurring the line between business and politics (Although in reality there never is a clear line to start with)?