I was browsing the net today, as you do, and I came across an online marketing company that has link building listed as part of the formula to improve site conversions. This reminded me of the 298537634 (slight exaggeration) articles I have read that say link building is dead.

So who is right? Is the company I found online seriously outdated or are they making extra money by offering this additional feature to their unwitting clients? If it is the latter, well, kudos to them (If they can pull it off successfully – long term).

*This view is by no means shared by anyone else at Clicks2Customers and is solely the opinion of me.*

If they are just seriously outdated, well then some market researchers need a new job. But there is also the fact that they may have found a magic solution to make link building work properly. I mean, I started out at this company as a link builder, unless it is a one way link (they put your link on their site only) it’s pretty pointless.

I can see it working from an SEO perspective because it would improve the page rank (hopefully)…but I’m not sure why it would improve conversions. Unless of course by conversions they mean clicks to the site…but the company advertising link building is all about ROI so I assume it’s about making money and not just about the clicks. Then again we go back to the SEO point; their natural search listing could improve, so the site could indeed get more conversions. Sigh.

I was tempted to give them a call and find out what they had to say…but I did some more research into the link building matter instead. It seems link building is a big “yes”. Maybe I was thinking of reciprocal linking.

Either way, I found a really nice site. I specifically liked this post, they had some very good pointers. You could actually apply some of those principles to a lot of marketing practices. Or even everyday life. But that’s another story, and I think this post is finished.

Isn’t it great when you find funny little things like that that you could apply to so many different parts of life? I love this industry.