Comments on: Bid Management Tools http://www.clicks2customers.com/blog/bid-management-tools.html Commentary and insights from the employees at Clicks2Customers Thu, 04 Dec 2008 20:33:04 +0000 http://wordpress.org/?v=2.3.1 By: Tomas Van den Berckt http://www.clicks2customers.com/blog/bid-management-tools.html#comment-140 Tomas Van den Berckt Fri, 06 Jun 2008 11:20:25 +0000 http://www.clicks2customers.com/blog/bid-management-tools.html#comment-140 Hi chris, sorry for putting words in your mouth, i'll edit the post. Tomas Hi chris,

sorry for putting words in your mouth, i’ll edit the post.

Tomas

]]> By: Chris Zaharias http://www.clicks2customers.com/blog/bid-management-tools.html#comment-138 Chris Zaharias Thu, 05 Jun 2008 19:41:35 +0000 http://www.clicks2customers.com/blog/bid-management-tools.html#comment-138 Well put, Tomas, and glad you were in attendance. I believe the comment you attribute to me was actually made by Kevin Lee, not me. I somewhat agree with the statement, but would guess that <20% of the money being spent in top 5 ad positions for any sizable search vertical is being spent in an irrational manner. I didn't have enough time in the session to cover everything I wanted to, and I was specifically going to mention the top areas where bid mgmt vendor salespeople tend to be unclear or disingenuous - it's a shame, as that would've probably been the most valuable part of my presentation! Cheers, Chris Well put, Tomas, and glad you were in attendance. I believe the comment you attribute to me was actually made by Kevin Lee, not me. I somewhat agree with the statement, but would guess that <20% of the money being spent in top 5 ad positions for any sizable search vertical is being spent in an irrational manner.

I didn’t have enough time in the session to cover everything I wanted to, and I was specifically going to mention the top areas where bid mgmt vendor salespeople tend to be unclear or disingenuous - it’s a shame, as that would’ve probably been the most valuable part of my presentation!

Cheers,
Chris

]]>