Comments on: Brand bidding http://www.clicks2customers.com/blog/brand-bidding.html Commentary and insights from the employees at Clicks2Customers Tue, 06 Jan 2009 06:12:25 +0000 http://wordpress.org/?v=2.3.1 By: Clicks2Customers Blog » Google changes UK trademark policy http://www.clicks2customers.com/blog/brand-bidding.html#comment-92 Clicks2Customers Blog » Google changes UK trademark policy Mon, 07 Apr 2008 08:19:43 +0000 http://www.clicks2customers.com/blog/brand-bidding.html#comment-92 [...] Advertisers unsure how this will affect their PPC campaign can read up on a previous post on brand bidding but basically i foresee the following impact: [...] […] Advertisers unsure how this will affect their PPC campaign can read up on a previous post on brand bidding but basically i foresee the following impact: […]

]]> By: Marc http://www.clicks2customers.com/blog/brand-bidding.html#comment-11 Marc Fri, 14 Dec 2007 16:27:52 +0000 http://www.clicks2customers.com/blog/brand-bidding.html#comment-11 Just a few points: "But it is also a fair assumption that your competitors are bidding on your brand and that their ads will appear above you natural listings" Firstly, if it is strong enough, a company can apply for brand protection on google, and although this takes time, will help. Secondly, I don't really understand your second part, as how would "bidding on brand" get my competitors above my natural placement? Unless you are referring to that paid position 1-3 are above natural, but your sentence is not ver clear. Overall though, I do agree. A company should do ppc on their own brand (even if brand protected). I read a study a short time ago comparing the traffic (and more importantly the conversion) levels/rates with and without ppc, and with ppc came out on tops. Now, when it comes to affiliates being permitted to brand bid......now this is where it gets interesting :0 Just a few points:

“But it is also a fair assumption that your competitors are bidding on your brand and that their ads will appear above you natural listings”

Firstly, if it is strong enough, a company can apply for brand protection on google, and although this takes time, will help.
Secondly, I don’t really understand your second part, as how would “bidding on brand” get my competitors above my natural placement? Unless you are referring to that paid position 1-3 are above natural, but your sentence is not ver clear.

Overall though, I do agree. A company should do ppc on their own brand (even if brand protected). I read a study a short time ago comparing the traffic (and more importantly the conversion) levels/rates with and without ppc, and with ppc came out on tops.

Now, when it comes to affiliates being permitted to brand bid……now this is where it gets interesting :0

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