Google Analytics has introduced a data sharing policy which it says, will provide users with transparency, choice and improved product experience.

By sharing your analytics data with Google you are helping improve the products provided by the search engine. Users who opt to share their data with Google will have access to improved ad-specific services.

With Google Analytics Data Sharing you are able to share your data with Google and in return you are able to make use of benchmarking and have access to specific ads-related features such as Conversion Optimizer.

The Conversion Optimizer is an optional feature within AdWords which can automatically adjust your bids to maximize conversions at the minimum price. Currently, only users who opt to share their data with Google are eligible to use this feature.

To share your data, go to the Edit Account and Data Sharing Settings page within your account to opt in to sharing your data “With Google products only” or “Anonymously with Google products”.

If you select “do not share my Google Analytics data” in your Data Sharing Settings, you will not be able to use benchmarking or any of the other improved ad-specific features.

You can also choose to share your data anonymously. Google will remove all identifiable information about you and your website and then combine the data with hundreds of other anonymous sites in similar industries and then place this data in an aggregate form.

Google Analytics Data Sharing will not affect a customer’s existing account without express and explicit permission.

Clicks2Customers has joined forces with yet another high flying client - innovative local airline Kulula.com
Clicks2Customers has just signed Kulula.com as a client to increase search-engine traffic to its online travel website.
www.kulula.com offers low cost domestic airfares as well as package deals which include car hire and hotel bookings. Kulula is currently South Africa’s biggest online […]

If you are running PPC campaigns in the UK or Ireland and you’re a believer in open markets and healthy competition, you will love Google’s AdWords Trademark Policy Revision. However, as with most of Google’s recent changes, it will cost you.
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Advertisers unsure how […]

The goal of Search Engine Optimization (SEO) is to increase the visibility of your website by achieving a very high ranking in the SERPS (Search Engine Results pages) by ensuring the most pertinent keywords describing the content of your site are effectively used throughout.
The higher up the search results you appear the more likely it […]

For anyone who has ever uploaded a video into YouTube knows, the question that has always been unanswerable is “How do I find out who watches my video?”
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A colleague recommended that I take a look a free SEO tool available at http://www.websitegrader.com
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Ok, so i’ve completely thrown the idea of live blogging out of the window due to non-existing internet connectivity but i’ll be posting my notes one by one in the coming days…
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Without Website Analytics search marketers would only be obsessed with generating endless amounts of traffic.
There are many analytics tools on the internet that a webmaster or analyst could use to monitor where their traffic is coming from and how users navigate through their website.
Personally, I just make use of Google Analytics […]