Clicks2Customers Blog

Wolfram|Alpha

Posted by nicholas.simon on Sep 28 2009 | Web 2.0

If you have never used it, Wolfram|Alpha is a “computational knowledge engine” which equates to an online ‘computer’ of sorts, using a vast archive of information to generate facts and figures about most things. Though not a ’search’ engine as such, it represents an interesting resource to be utilised in research. It is the product of Wolfram Research (read more about them at Wikipedia here) and the man behind it, Stephen Wolfram.

For instance, did you know that the average age of an internet user is approximately 27.5 years and there are about 1.393 billion internet users in the world, with the USA having 223 million of those - about 16%, so now you know where to target those ads!

More interesting facts - Google.com apparently gets 480 million visits a day (or 5556 visits per second), Yahoo! 370 million whilst Bing gets only 160 million. Google itself has market capital of $158 billion whilst Coca-Cola falls behind, with $122.5 billion and Yahoo! a mere $23.66 billion.

So, if you are looking for numbers for anything, a presentation, research, or just trying to kill, some time check out Wolfram|Alpha here and see what it can dig up from the world wide web for you.

And of course, for people that enjoy them, a ‘mash-up’ exists. Goofram combines results from Google and Wolfram|Alpha side by side on one page. Though inputs into Google will always give results, Wolfram|Alpha can only compute certain words or phrases, therefore sometimes you will draw a blank, but in many cases you get two, very contrasting sets of results, on the same topic. Check out Goofram here.

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A Second Look at Trademarks

Posted by nicholas.simon on Aug 03 2009 | Google


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All About Bing

Posted by nicholas.simon on Jul 10 2009 | Microsoft

Microsoft recently re-branded their search platform as Bing, originally codenamed ‘Kumo’. What was Live Search is now Bing and there is a lot to be said for the effort Microsoft has put into its ‘new’ search platform.
What do you get with Bing? All the usual search platform related stuff including Bing Travel, Maps, Shopping, Images, […]

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BusinessWeek’s “Fifty Tech Startups You Should Know” Features Vinny Lingham, Founder of Clicks2Customers.

Posted by nicholas.simon on Jun 25 2009 | Industry News, Web 2.0

Vinny Lingham (read his personal blog here), the founder of Clicks2Customers, started a company called Synthasite after leaving Clicks2Customers operationally. If you don’t know, Synthasite is an innovative initiative in Web 2.0. Synthasite gives anyone with the minimum of design skills, the ability to create their own website or blog for free. It’s easy to […]

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Session Based Broad Matching

Posted by Tomas Van den Berckt on Jun 18 2009 | PPC

Google recently (and quietly) introduced a new match type in it’s Search query Match Type Report that gives advertisers a bit more insight into a user’s search behavior. For a long time Google has been personalizing the adverts shown to a user based on the other (previous) searchers that user made during a session. Although […]

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Obtain the most value out of your website visitors.

Posted by Lloyd on Oct 29 2008 | Analytics

I’d like to talk about the conversion funnel.
Firstly, what is ‘the conversion funnel’? Well, the conversion funnel is the steps which a website visitor has to complete in order to fulfill your desired goal, whether the final outcome is a lead or a sale. Each step in this process is vital. After all, if a […]

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Adwords urging people to vote

Posted by Tomas Van den Berckt on Oct 22 2008 | Google

After its CEO publicly endorsed Barack Obama, Google is now urging Adwords advertisers to get out and vote in the upcoming elections (see screenshot below). Personally I doubt Adwords users will be swayed by Google’s call to action and I even find it slightly annoying that the company uses this platform for non-Adwords related messages. […]

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Chrome links on Google homepage

Posted by Tomas Van den Berckt on Sep 08 2008 | Industry News

When Google launched Chrome last week, I noticed a download link on its homepage. I didn’t think too much of it and assumed it was a launch stunt. But more than a week later, the link still occasionally appears. Given Google’s resistance to putting a privacy link on its home page, I wonder why they […]

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First thoughts on Chrome

Posted by Tomas Van den Berckt on Sep 03 2008 | Industry News

When the gorilla in the room develops a new web browser, you cant help but pay attention. That Google was working on a browser was not really a secret, they already hired a lead developer from Firefox nearly 3 years ago. Nevertheless the entry of Google into this market is bound to ruffle a few […]

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The Minimum Bid is dead, long live the First Page Bid

Posted by Tomas Van den Berckt on Aug 28 2008 | Industry News, PPC

When Google introduced the concept of a minimum bid into the Adwords platform, I guess few advertisers and perhaps not even Google realized the effect it would have on their business.
Publicly, Google always maintains that relevance and user experience take priority over revenue generation and so the minimum bid was introduced to ensure that search […]

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