Ok, not quite. The idea was to post summaries of the sessions presented at SES in real time but the reality is that having hundreds of people trying to connect to the same wireless network at the same time results in agonizing connectivity not seen in the modern world since the early nineties.

However, today Derrick and I found the Internet (see picture) and to our surprise, no one else seemed to be using it (hence the stunned look on my face).

We are now online and will be posting our session summaries shortly…

Without Website Analytics search marketers would only be obsessed with generating endless amounts of traffic.
There are many analytics tools on the internet that a webmaster or analyst could use to monitor where their traffic is coming from and how users navigate through their website.
Personally, I just make use of Google Analytics […]

My colleague Derrick and I are attending SES New York next week. If you interested in meeting up or having a chat, feel free to contact us and we’ll make a plan.
Our details are on this page.

Since the introduction of Adwords, Google has been rolling out new features regularly. Most of the time, these additions were aimed at helping advertisers to create more targeted and relevant advertising campaigns. Even though the introduction of the Quality Score (QS) algorithm and the associated introduction of minimum bid prices boosted Google’s revenue, the underlying […]

So your ad is sitting on position 1 on Google, and you get a reasonable amount of clicks a day. Your ROI is excellent and you think you have optimized your campaign to it’s full potential… You may also be mistaken.
One of the metrics in the Google Adwords reports that is often overlooked by search […]

The whole idea behind a negative match is to cut out irrelevant impressions, and possible clicks, on your advertisements. Irrelevant clicks are similar to unwanted customers, or even shoplifters coming to your store. Of course, if you’re running a large campaign thats generating a lot of traffic, it becomes difficult to monitor your traffic.
This brings […]

Over the past few weeks we have been spending extra attention to the evil beast of PPC advertising: click fraud. During the holiday rush it is easy to miss suspicious traffic since the ‘normal’ campaign metrics no longer apply. Traffic soars, adcopy needs to be updated to reflect the latest offers, items go in […]

In a previous post I explained why companies should use their brand name in their PPC campaigns. In short, you should be doing this because it can be a source of cheap traffic and because you need to ensure that your competitors do not take up the prominent top PPC listing when people search for […]

Some retailers and traditional advertising agencies are not keen on using a company’s brand in a PPC campaign. There are two main reasons why I believe not using your brand power in PPC is a poor decision. These two reasons are not necessarily the ones cited by marketing managers as they might be hesitant to […]

Most people who have some experience with PPC marketing will be able to tell you all about ROI, CPCs, conversion tracking and the likes. They will also tell you that adcopy is important and that it is a good idea to test adcopy variations to see which one performs the best. But as adcopy goes, […]