Without Website Analytics search marketers would only be obsessed with generating endless amounts of traffic.

There are many analytics tools on the internet that a webmaster or analyst could use to monitor where their traffic is coming from and how users navigate through their website.

Personally, I just make use of Google Analytics and also sometimes install CrazyEgg.

Most of you probably know what Google Analytics is all about, so I am going to focus on CrazyEgg.

One of the main features of CrazyEgg is the Heatmap, in fact this is the main reason why I sometimes include CrazyEgg on the websites I build.

In a nutshell the Heatmap allows you to see what’s hot and what’s not and it illustrates this is such an easy way to analyze.

I think CrazyEgg is a very important tool for webmasters that care about what their users do and in return aim at optimizing usability for their users.

I noticed the other day, CrazyEgg promoting a new feature called Confetti. According to their website, this allows you to dig a little deeper and find out where people click based upon things like: Top 15 Referrers, Search Terms, Operating System, Browser etc.

Although CrazyEgg is not a completely a free service, it does a allow you to track 5000 visitors per month.

With the combination of these two services (Google Analytics and CrazyEgg), I can get many useful bits of information from my website visitors.

This is just really a simple introduction, most analytics services offer a lot of more information including Bounce Rate, Top Entry and Exit pages and also allow you to setup goals. I will write more about this in another post, so watch this space.