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Archive | News – Thought Leadership

Shipping & Delivery: What customers expect from online retailers.

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From the development of easy-to-use websites and the personalization of the shopping experience using data harvested, to the ultimate delivery of goods – the process seems simple enough. Research suggests however that most retailers have not yet struck a balance between customer satisfaction and operational efficiency. (more…)

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Analyse This! Using (new) Web Analytics to drive smart business decisions.

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It wasn’t so long ago that business owners and marketers (and the occasional PA) would spend budgets in a scattergun approach without really knowing which activities yielded the best results – without really being able to justify budget spend in relation to the achievement of organizational goals. The customer journey has evolved. (more…)

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