Clicks2Customers | the Paid Search Marketing Experts

Raiders of the Lost ROI - Clicks2Customers and the Temple of Diminishing Returns
Leading UK Online Travel Agency soars on the Long Tail of search terms
Leading UK Sporting Goods E-tailer aces revenues, beating costs in straight sets
LIR increase their online sales by US$ 5 million in 8 months
Leading Australian E-tailer increase their Paid Search sales by 175%

Raiders of the Lost ROI - Clicks2Customers and the
Temple of Diminishing Returns

• The Client's Problem
  Agency run PPC campaign exhibiting rapidly diminishing returns with no turn-around in sight.
• The Client's Brief
  Deliver a viable long-term PPC campaign strategy with optimal positive ROI.
• The Clicks2Customers Solution
  Expand the search term set exponentially. Reduce bids and ad rank. Optimize adcopy and landing pages.
  Ongoing search term research and expansion.
• Clicks2Customers Results
  Immediate and pronounced increase in both revenue and ROI. Ongoing search term set expansion
  maintains the positive outcome.

Leading UK Online Travel Agency soars on the Long Tail of search terms

• The Client's Problem
  In-house paid search marketing focused on a small set of increasingly expensive and competitive search terms.
• The Client's Brief
  Profitably expand our in-house paid search campaigns by exploiting the 'Long Tail' of travel related search terms.
• The Clicks2Customers Solution
  Spider the website and harvest hundreds of thousands of accommodation and destination related search terms.
  Research and optimization to expand search term set close to one million. Optimize targeted landing pages and adcopy.
  Intensively optimize bids to maximize both revenue and ROI.
• Clicks2Customers Results
  Delivers a previously untapped; highly profitable and proven sustainable revenue stream.

Leading UK Sporting Goods E-tailer aces revenues,
beating costs in straight sets

• The Client's Challenge to Clicks2Customers
  "Prove you can improve on my highly profitable in-house Paid Search campaign"
• The Client's Brief
  Significantly increase revenue; reduce cost per click and the cost per sale.
• The Clicks2Customers Solution
  Replace the small number of broad matched terms with a vast quantity of highly targeted exact matches.
  Customize Ad text for precise relevance and target product specific landing pages.
  Increase the quantity of negative match search terms dramatically from 1500 to 142 000.
• Clicks2Customers Results
  30% reduction in cost per sale; 20% reduction in cost per click; 200% increase in revenue.

LIR increase their online sales by US$ 5 million in 8 months

• The Client's Problem
  An inadequate, unprofitable in-house paid search campaign.
• The Client's Brief
  Significantly increase online sales on 100,000 SKUs; reduce the cost per click and the cost per sale.
• The Clicks2Customers Solution
  Set up and optimise discrete keywords for each of the 100,000 SKUs with a targeted landing page for each item.
  Expand the volume of "long tail" search terms exponentially. Implement real time monitoring of promotions,
  pricing and stock availability.
• Clicks2Customers Results
  An additional US$ 1 million in online sales over the 2006 holiday period; an additional US$ 5 million in
  online sales in only 8 months.

Leading Australian E-tailer increase their Paid Search sales by 175%

• The Client's Problem
  A costly, inefficient paid search campaign, run by a traditional advertising agency.
• The Client's Brief
  To increase the total sales and improve the conversion rate, while reducing the cost per click.
• The Clicks2Customers Solution
  Set up a new campaign based on existing sales data; expand the campaign size exponentially; and
  optimise the campaign using proprietary techniques.
• Clicks2Customers Results
  Within 2 months, sales were increased by 175% and the cost per action dropped by 70%.