Over the last decade, Clicks2Customers (as part of the incuBeta Group) has quietly been working on growing its global footprint and expanding its range Digital Services Expertise. 11 years on, it is getting more traffic, achieving more goals and delivering greater results on clients’ digital marketing spend.
Started by South African Internet entrepreneur, Vinny Lingham, and subsequently taken forward by CEOs Alan Lipschitz and Jonathan Gluckman, the incuBeta Group of Digital Marketing Companies is, by some distance, the biggest* performance player in Africa.
Over the last decade, incuBeta has quietly been working on growing its global footprint and expanding its range Digital Services Expertise.
11 years on, the group is able to deliver an internationally-acclaimed, best-of-breed bouquet of integrated marketing solutions that, time and again, has proven to significantly outperform clients’ historical campaigns, getting more traffic, achieving more goals and delivering greater results on their digital marketing spend.
Ahead of the Digital Curve Since 2003
Since inception, incuBeta has been able to optimise campaigns for maximum possible ROI thanks to advanced digital knowledge, superior marketing skillsets and access to proprietary technologies.
Original company founder, Vinny Lingham, is now based in San Francisco where the sale of his company, Gyft, made recent headlines. He will also shortly be appearing on the South African version of the BBCs “Dragon’s Den”.
Having previously served on marketing advisory boards to Nasdaq-listed companies such as Yahoo and ValueClick, he is passionate about the possibilities and opportunities of digital and is he more than pleased with the status quo of the company he started.
“It’s great to see how the business has grown under the stewardship of its current owners,” says Lingham. “incuBeta was ahead of its time when it started and I’m delighted to see that the company has maintained that status.”
Global Excellence // Local Expertise
The incuBeta Group consists of several Specialist Digital Marketing Companies, meaning the group is able to integrate the very best skills and deliver the very best results for its impressive list of global clients.
“We are in the unique position of being able to apply and adapt lessons learnt in advanced digital marketplaces like the US and UK to localised needs for clients in various key territories, including (of course) South Africa and the rest of the continent,” says group CEO, Alan Lipschitz. “Outside of the continent we also have in-country teams in the UK, China, Singapore, Australia and Malaysia, allowing us to effectively understand local conditions and serve those markets efficiently.”
incuBeta proudly employs the highest number of Google Advanced Certified Professionals in the EMEA region.
“Our campaign managers have the proven ability to manage large scale campaigns globally, with successful implementations for Walmart, Zappos, and Expedia UK to name a few,” says Jonathan Gluckman, CEO of incuBeta’s largest subsidiary, Clicks2Customers. “We are one of the only, if not the only local agency, to count a global company of the size and scope of Standard Chartered Bank (SCB) as one our happy customers.”
In 2013, incuBeta acquired the highly successful London-based digital agency, Net Media Planet – giving the group additional expertise while providing a springboard to the UK and European markets.
“Net Media Planet is a highly successful digital marketing solutions company in its own right, regularly winning top awards for the quality and results of their work,” says Alan Lipschitz. “By bringing such an outstanding company into the incuBeta fold we add key skillsets and experience that can only be to the benefit of our clients – in the UK, EU and around the world.”
incuBeta currently manages the biggest budgets in the country – with over R750m in campaign spend across its digital services that include: Google Search, SEO, Display Marketing, Web Analytics, UX Design, Social Media and the creation of multi-channel Digital Strategies.
“What it means is that our recipe is proven,” says Group Executive, Dennis Armstrong. “Our clients’ success is our success and our ‘High-Performance Marketing Model’ is delivering the desired results across a wide range of industry verticals.”
Maintaining a Competitive Edge
Started in 2003 by a visionary, taken forward to great new heights by a global partnership of inspired entrepreneurs, incuBeta Group has (quietly) grown in leaps and bounds.
Through its highly qualified and dedicated teams, quantitative (data-driven) approach and access to sophisticated proprietary technologies, each company in the group is able to raise its level of delivery to clients – maintaining and further bolstering the competitive edge the group has held for 11 years.
“Exciting times lie ahead,” says Armstrong. “While aggressively expanding into East and West Africa, Turkey and other regions around the world, we are delighted to also turn our focus inward and deliver to South African companies a full-service, integrated, digital marketing solution that is, truly, world class.”
About incuBeta Group
incuBeta is a global performance marketing group, providing full-service digital solutions through specialised companies such as; Clicks2Customers, NetMediaPlanet, evly, Interface, Clickego and Wobble. Our companies are widely acknowledged as experts in SEO, Web Analytics, SEM, Display Marketing, UX Design and the creation of multi-channel Digital Strategies – delivering a quantifiable return on clients’ marketing investment.
* Budget under management, revenue, number of clients, territories served, number of Google AdWords Advanced Certified practitioners.