Google Malaysia Industry Head, Wai Kit Lew, joins Clicks2Customers as MD of its Southeast Asia Operations.

The rapid growth of digital consumption across a multitude of channels has ushered in a game-changing period for the Digital Marketing Industry – prompting Clicks2Customers to appoint well-known Omni-channel specialist, Nic van den Bergh, to head up its South African operations.

The continuing rise in the importance of digital expertise in results-driven marketing across the Southeast Asia region has prompted full-service marketing specialist, Clicks2Customers, to appoint Wai Kit Lew, as its new regional MD, based in Singapore and Kuala Lumpur.

“Clicks2Customers has always taken pride in merging performance with clients’ marketing budgets,” says Tom Van den Berckt, Executive Director, Asia. “This seemingly simple concept requires people who are innovative, yet business-minded and data driven. Wai Kit possesses this rare mix of skills and his track record speaks for itself, which is why he is so highly regarded in the industry.

I’m very happy to have him as part of the team and am I excited about our continued growth in Southeast Asia as one of its leading Digital Performance Marketing players.”

With the rapid growth of its footprint in Southeast Asia, Clicks2Customers is taking a lead role in providing clients from the region with on-the-ground support and in-depth market knowledge to maximise returns on their marketing investments.

A track record of excellence in Southeast Asia

“As the Managing Director for Southeast Asia, my role at Clicks2Customers is to spearhead and grow the business in the region, focusing on business development, client management and strategic partnerships,” says Wai Kit.

“I joined Google in 2011 as Industry Head with a focus on CPG, Retail and Finance verticals, working with clients like Nestle, L’Oreal, Mondelez, Tesco, Citibank, Maybank, CIMB and AmBank. I look forward to sharing my experience with Clicks2Customers’ new and existing client base while working with their excellent team to set new benchmarks in terms of digital performance marketing.”

Global expertise delivering excellent local results

Clicks2Customers is one of the biggest digital marketing agencies in the region, with over 50m (USD) in current campaign spend across its digital services, including Baidu, Google Search, SEO, Display Marketing, Web Analytics, UX Design, Social Media and the creation of multi-channel Digital Strategies.

“I’m delighted to be a part of Clicks2Customers and its global parent company, incuBeta Group,” says Wai Kit. “The company has (time and again) proven their performance-marketing-model through outstanding results delivery on campaigns throughout the world.

I look forward to helping the company replicate those types of results in our fast-growing region.”

About Clicks2Customers

Clicks2Customers is a Global Digital Specialists Media Agency that delivers high performance marketing solutions to clients in South Africa, Africa, Australia, Asia, the UK and USA. The company offers expertise in a wide variety of digital marketing disciplines and industry verticals, and boasts the highest number of Google Advanced Certified Professionals in the EMEA region.

Clicks2Customers offer widely-acknowledged digital marketing industry expertise – delivering a quantifiable return on clients’ marketing investment.

Please contact us to find out more about Clicks2Customers Southeast Asia and our range of Performance-based Digital Marketing Solutions: waikit@clicks2customers.com | +65 906 68 233| asia.clicks2customers.com

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