Kenyan Market Growth Attracts Global Digital Marketing Specialist Agency, Clicks2Customers.

With the establishment of its East-African HQ in Nairobi, Clicks2Customers is taking a critical step to providing clients from Kenya (and surrounding region) with on-the-ground support and local skillsets to achieve success in the region.

The continuing rise in economic potential of the East-African region (and Kenya in particular) has prompted full-service digital marketing specialists, Clicks2Customers, to base its regional headquarters in Nairobi.

“For us it makes perfect sense,” says Stephen A Newton (ex-head of Google South Africa) and Head of Clicks2Customers Africa. “Anyone who wants to successfully market into any territory will tell you that local knowledge is a must and we strongly believe that Kenya, in particular, is a country that offers an ever growing pool of talent in the digital and mobile marketing space.”

With the establishment of its East-African HQ in Nairobi, Clicks2Customers is taking a critical step to providing clients from Kenya (and around the world) with on-the-ground support and local skillsets to achieve success in the region.

Joel Rao takes the reins in East Africa

After an intensive recruitment process to find the right candidate to head up its East-Africa operations, Clicks2Customers is delighted to announce that it has appointed Nairobi-local, digital maverick and well-known industry thought-leader, Joel Rao, to oversee, grow and manage the regional business headquarters.

“As local industry role players will know, Joel is a consummate business development professional with an extensive background in digital and mobile marketing,” says Newton. “A proven history of driving performance-based campaigns across a wide variety of industry verticals makes him a perfect fit for our company, and our clients.”

“I’m delighted to be a part of Clicks2Customers and its global parent company, incuBeta Group,” says Joel. “There aren’t a lot of companies brave enough to manage campaigns based on a performance model but Clicks2Customers have (time and again) proven their success through outstanding results delivery on campaigns throughout the world. I look forward to helping the company replicate those types of results in our fast-growing region.”

Clicks2Customers is one of the biggest digital marketing agencies on the continent, with over 50m (USD) in current campaign spend across its digital services, including Google Search, SEO, Display Marketing, Web Analytics, UX Design, Social Media and the creation of multi-channel Digital Strategies.

Having clients around the world means that the company has much expertise to call on and extensive experience in running successful digital campaigns in various markets.

“Lessons learnt from the USA, Australia, Asia, UK and South Africa certainly do contribute to success in local markets,” says Joel. “However it is how those lessons are applied to (very specific) local conditions that deliver real value for clients.”

With its global footprint and new, localised base, Clicks2Customers East Africa is confident it will continue to build on its reputation of getting more clicks, achieving more goals and delivering greater results for companies’ digital marketing spend.

About Clicks2Customers

Clicks2Customers is a Global Digital Specialists Media Agency that delivers high performance marketing solutions to clients in South Africa, Africa, Australia, Asia, the UK and USA. The company offers expertise in a wide variety of digital marketing disciplines and industry verticals, and boasts the highest number of Google Advanced Certified Professionals in the EMEA region.

Clicks2Customers offer widely-acknowledged digital marketing industry expertise – delivering a quantifiable return on clients’ marketing investment.

Please contact us to find out more about Clicks2Customers East Africa and our range of Performance-based Digital Marketing Solutions: joel.rao@clicks2customers.com | +254 770 878 515 | www.clicks2customers.com

^