Nic van den Bergh to Lead New Omni-Channel Specialist Team in South Africa.

The rapid growth of digital consumption across a multitude of channels has ushered in a game-changing period for the Digital Marketing Industry – prompting Clicks2Customers to appoint well-known Omni-channel specialist, Nic van den Bergh, to head up its South African operations.

The rapid growth of digital consumption across a multitude of channels has ushered in a game-changing period for the Digital Marketing Industry – prompting Clicks2Customers to appoint well-known Omni-channel specialist, Nic van den Bergh, to head up its South African operations.

“In the past, the public had to visit multiple platforms and consume bits of information, which led to the fragmentation of communication and hampered the integration of communication strategies,” says van den Bergh. “A new set of rules now requires more integration, greater audience insights and an emphasis on communication ideas that can live beyond single mediums.”

Everything is Connected

“The brand environment is rapidly evolving,” says Clicks2Customers CEO, Jonathan Gluckman. “There is no longer one route to market and consumer expectations have increased exponentially, placing extraordinary pressure on marketers to use accurate, data-driven intelligence in order to extract maximum value from their spend across a variety of channels.

It is within this challenging environment where campaign performance has to support the traditional ‘brand’ and ‘big idea’ concepts – and it is here where Nic will no doubt add significant value to our (and our clients’) business.”

The Consumer is the Game Changer

There is an urgent requirement to link great creative within media to sound performance principles within the digital brand space, delivering a mashup between user intent from search behavior and relevant content creation through to tying clients’ brand building campaigns with measurable return on spend.

“Having a long and proven track-record of delivery on performance-marketing-campaigns, Clicks2Customers is well placed to combine its technological abilities and digital expertise to help businesses gain an in-depth look at their individual buyer-journeys,” says van den Bergh. “This enables us to look across multiple devices and channels, leveraging all media types, in order to deliver real marketing returns in support of brand value.”

“The core of digital marketing is very much the same,” says Gluckman. “We need to put a brand in front of a potential customer in the right time and place – it’s just how that brand message is delivered to the right audience and how marketing assigns the right cost from lead to sale, that has brought a new dimension to the digital world.

“Nic certainly understands this evolving discipline better than most. We’re delighted to have him (and his team) on board.”

About Clicks2Customers

Clicks2Customers is a Global Digital Specialists Media Agency that delivers high performance marketing solutions to clients in South Africa, Africa, Australia, Asia, the UK and USA. The company offers expertise in a wide variety of digital marketing disciplines and industry verticals, and boasts the highest number of Google Advanced Certified Professionals in the EMEA region.

Clicks2Customers offer widely-acknowledged digital marketing industry expertise – delivering a quantifiable return on clients’ marketing investment.

Please contact us to find out more about Clicks2Customers South Africa and our range of Full-Service Digital Marketing Solutions: nic@clicks2customers.com | www.clicks2customers.com

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