Clicks2Customers | the Paid Search Marketing Experts

Home About Latest News

Paid search experts, Clicks2Customers, has been appointed by two of South Africa's leading players in the travel sector, to drive more search-engine traffic to their web sites. ProteaHotels.com, the largest hotel group in South Africa, has renewed its contract with Clicks2Customers as it continues to capitalise on the global tourist trade. Kulula, South Africa's biggest online travel portal, has chosen Clicks2Customers to increase bookings for its flight, car, hotel and holiday package offerings through enhancing their online marketing strategy.

Although the Protea Group enjoys a healthy patronage from local tourists, the increased international profile of South Africa has made a comprehensive internet strategy a must- have. As South Africa's tourist traffic continues to grow and it is increasingly becoming one of the most popular destinations for honeymooners and holiday makers alike, this renewed partnership with Clicks2customers will help Protea to reach a wider consumer market and continue to help them reach their online goals.

Kulula is currently South Africa's largest travel portal, with over £67 million in revenue generated annually via its website. It was the first South African low cost airline offering cheap domestic flights as well as package deals which included car hire and hotel bookings. The airline's web site services seven million visitors per annum and the objective of the campaign for Clicks2Customers is to strengthen and further extend its online reach.

Ivan Izikowitz, Managing Director, Clicks2Customers said, "We are delighted to be working with two industry leaders in the travel and tourism sector. Protea and Kulula are both very well respected, dynamic companies, and we are certain that through our expertise in managing online marketing and PPC campaigns we will deliver great results. Our online marketing programme will provide the quality and convenience for the customers that these leading companies have become so renowned for."

About Clicks2Customers

Clicks2Customers is a global leader in performance based paid search marketing solutions, and a strategic partner to Google South Africa. Clicks2Customers is headquartered in South Africa with a European office based in London and has clients in 5 countries, including the UK. Clicks2Customers clients include eight top 500 online retailers in the USA, two top 10 Travel brands in the UK and travel and financial services brands in Southern Africa.

Protea

Protea Hotels was formed on 1 July 1984, with an initial base of four managed properties which were controlled by Otto Stehlik and his partners. The company was owned 60% by Bankorp and 40% by Stehlik and his partners, who were also directors of the company. A rapid expansion programme followed and within a few years, Protea Hotels offered accommodation right across the three-, four- and five-star spectrum. Every hotel was refurbished and upgraded and a higher star-grading obtained. Bankrupt hotels were turned around and put on a profitable financial footing. Today Protea is the largest hotel group in Africa with the most extensive network - over 100 fine hospitality establishments in seven countries on the African continent and four under construction in Dubai.

Kulula

Derived from the Zulu word meaning "easily", Kulula is South Africa's first low fare airline. Launched in August 2001, Kulula is owned by Comair Limited, operating more than 300 flights a week with 12 routes, including three regional destinations. Kulula now offers complete local and international travel packages that are bookable online through Kulula holidays and recently announced a joint venture with SA Tourism in an initiative to get more South Africans touring the country. Kulula has also branched into the financial services sector, offering a rewards-based credit card, and recently announced Kulula Wealth, a joint venture with Liberty Life that will offer a range of easy and affordable insurance products. www.kulula.com