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Most websites disclose a list of their clients with the intention of impressing interested parties. Our client’s data is highly confidential as is the work and value that we provide for them. For this reason we have chosen not to divulge their identity. Suffice to say, our clients are ranked amongst the elite of the online community. Should you, the prospective client, need references, our current partners will be comfortable to discreetly communicate with you on our behalf. As one client wrote as a reference, ".......as a policy we don’t provide public testimonials. (The) main reason is we really are continually being harassed by competitors who are imitators not innovators. As a result, we need to guard our “supply chain” (those companies we work with) in a very guarded way. It is our point of difference in a market which is really based on monkey see, monkey do. Let me jump in and say that you are welcome to use me to give personal recommendations to companies that are non-competitive and or, off-shore businesses. I would be pleased to speak personally with any company execs to endorse your services."
The above comparison illustrates the difference between campaign bidding on a broad type term and campaign bidding on an exact type term. The same amount of money was spent on both campaigns but it was more cost effective to bid on exact type matches as more keywords could be included in the search field. In the case of the exact term bid, the conversion rate was also significantly higher. |
