Clicks2Customers | the pay per click Experts

The Travel industry is a highly competitive sector through search with a high cost per acquisition and large percentage of traffic captured through generic phrases. Through managing large keyword campaigns trafficked to the optimal landing page, we are able to deliver excellent ROI for our clients

• 2 Top 10 Travel Brands in the UK Market
• Largest Hotel Group in Africa
• Largest Travel Portal in South Africa
• A Top 3 Travel Portal in Australasia

Experience in the travel industry shows that almost 70% of all conversions come from the long-tail; however it costs time and money to find the long tail. A typical travel campaign will have about 500 000 keywords and will grow to in excess of 1 million.

1. Only 209 keywords converted at least once in every month! (Head)
2. 6758 keywords converted at least once over the period. (tail)
3. 4697 keywords converted only once over the period! (tail)
4. 1117 keywords converted twice over the period. (tail)
5. 13866 total actions over the period.
6. Over 80,000 new keywords became active (got an impression) over the period.

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