Paid Search
Campaign Management | Campaign Management |
![]() Derrick Kotze Senior Commercial Manager Technology is not enough to run a campaign - you need our traders. Our years of experience mean that we understand how to structure a campaign from the outset. Trade secrets such as the correct number of keywords per group, the recommended pricing differentials between match types, and how to manage large-scale campaigns are understood by our team of highly-skilled campaign managers. Our multi-lingual traders (including English, German, French, Spanish, Chinese and Dutch speakers) ensure that our company is able to cater for your international campaign needs. Our aim is to run efficient campaigns focusing on the core elements of our clients' product offering. When launching a new campaign we initially focus on the base product offering, launching into the subsidiary products as we progress. The entire campaign can be launched in a matter of weeks. We pride ourselves in being able to run large scale campaigns that are cost-efficient, lowering the client's cost of sale and increasing conversion rates. We align ourselves very closely to Google and ensure we follow all its policies and procedures carefully. In doing this we are able to produce high quality campaigns which consistently achieve high rankings on Google. By matching a user's search query with custom-written adcopy we are able to match the user with the most desirable landing page. Although this may be labour intensive we have a team of dedicated professionals who are passionate about PPC. Our core specialties lie in our Unique Value Offerings. Together with our skilled team of trained professionals and our custom-built technology we are able to provide clients with world class PPC campaigns that are noticeably efficient with high conversion rates. |
The fog of war has lifted from Yahoo: Microsoft has walked away, Yahoo claims victory and Google ends up with the spoils. In response to the failed Microsoft bid Yahoo ...
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