Clicks2Customers | the Paid Search Marketing Experts

If you're familiar with Paid Search and Pay Per Click, you'll know exactly what Clicks2Customers will do for you. If not, here is an introduction to what Paid Search is all about.

Any customer acquisition campaign is looking for Return on Investment. With Paid Search, you pay real money every time someone clicks on any of your links. You want to make sure they'll turn into actual customers. Clicks2Customers' core focus is on reducing the cost of the click, while constantly refining the targeting to improve conversion rates. Unlike many traditional advertising agencies and media buyers, our business is based around minimizing your advertising spend. We recognize that relevancy is the key to any search query thus we strive to match the search query with the exact keyword and relevant adcopy driving traffic to the most relevant landing page.

To properly understand the value Clicks2Customers provides to its client base, it is important to understand the match types as defined by Google. There are three main match types that a campaign manager can assign to a keyword that they are bidding on: Broad, Phrase and Exact.

Example:
User Searches on the keyword "Cheap Hotel in New York"
This query could be captured on the broad keyword "Hotels in New York" but because it’s not exactly what the user inputted into the search box, the cost of the click will be higher than if it was matched to the exact match "Cheap Hotels in New York". Secondly, should you capture on the broad "Hotels in New York" match then you will be sending the user to a generic Hotels in New York page. Should you have matched the query on the exact then you could send the user to the Hotels in New York page, sorted price upwards, thereby providing the user with relevant information, increasing the potential of conversion.

Exact keywords are discounted more than broad keywords by the search engines as they are seen to be more relevant to the user. Once the algorithm of search engines such as Google assumes a keyword and its related landing page to be more relevant to a user than another keyword and landing page, they discount the most appropriate keyword. This is generally an exact keyword.

Clicks2Customers has the in-house technology to harvest a list of broad matches containing additional frequently-used keywords which a user types in, and then adds these new keywords as exacts into the campaign. Exact Matches will have a higher click through rate (CTR) and quality score (QS) than the broad keyword as well as a lower cost per click (CPC).

Remember Clicks2Customers focuses on minimizing your advertising spend because we like our work to be renumerated largely on a performance basis with our customers. We get paid more for the additional business we generate on your site, not the more keywords we spend your money on.