Our Business Intelligence team is headed up by a theoretical physicist with financial services trading experience. It consists of highly skilled mathematicians, statisticians, actuaries and marketers who are involved in setting the initial price parameters.
Through careful analysis the team can forecast trends and projected results. Using our in-house bid management platform we provide advanced bid management solutions, and define pricing and profitable trends on various aspects of the campaign. Meanwhile, advanced statistical algorithms are used to generate maximum sales within your required efficiency targets.
Taking cross-channel modelling into consideration will have a huge impact on your campaign's ROI. This involves tracking the clicks and conversions, across all media channels (display, paid search, social media, email, blogs and so on) pertaining to your campaign. Thus we can establish an accurate record of clicks and conversions, so that any changes made to PPC bids will be taken into account.
Our BI systems create performance audits that:
- Highlight consumer needs and trends
- Provide comprehensive information about specific industries in order to increase the value proposition to the consumer
- Ensure daily and weekly reporting to let you monitor cost and performance
- Highlight campaign progress:
- Daily clicks tabulation
- Keyword clicks summary
- Keyword clicks by rank
- Detailed keyword clicks
We employ advanced web analytics services by Individually Qualified Google Analytics analysts. Through a combination of expertise, advanced setup and technical support, we help you through the process of getting your Web Analytics package to work harder and smarter.
Meanwhile our seasoned Business Intelligence team provides a level of sophisticated insight that is unmatched by other firms, helping you get a better read of your campaign, its effectiveness, and your relevant results. We offer advanced technical support and professional services to Google Analytics customers; from small enhancements in existing accounts to advanced Google Analytics installation and configuration, training and consultation and support.