When it comes to getting those conversions, you need to make it as easy as possible for your customer. Sending traffic to a website is only smart when the user has a worthwhile experience.
No matter what you spend on advertising, if your website makes completing the conversion difficult, you will lose customers. We will go through your website thoroughly, suggesting changes where necessary to ensure that the conversion process is as easy as possible.
We will also perform SEO audits on your site. This will assess how friendly your site is to Googlebots, review the framework of your site, identify which SEO keywords are targeted and how well your site targets these in meta and content tags, and evaluate your site compared with those of your competitors.
We will run a number of tests on your website, including A/B and multivariate tests on your key performance metrics. This will provide us with quantitative data showing the impact that these changes will have. We will then implement the changes with the best results.
It is vital that the landing page your ad redirects to is relevant to the ad. It must persuade the user to convert through copy and content, engage with the user by providing answers to questions, build trust by reassuring the user, and enhance the user's experience.
Our ad copy department will create unique, catchy ads that attract the user's attention and persuade them to click. Each keyword and ad group receives special attention during the ad copy creation. The ads will be monitored and tested to ensure that they have a high quality score, redirect to an appropriate and relevant landing page, and have a high click through/conversion rate.
By utilising website tracking tools, we will have insight into who visits you site and what they do once they get there. This will produce statistics that we can use to derive important ROI information, PPC information (which keywords led to your site), real-time reporting and why or where users leave your site. These statistics will facilitate ways to improve your site or campaign so that you get those conversions.