Know the Sum of All Things through Multi-Channel Attribution Modeling.
Cross-channel modelling impacts massively on ROI. This involves tracking the clicks and conversions, across all media channels (display, paid search, social media, email, blogs etc.) relating to your campaign, providing an accurate account of how each channel is performing.
- Quality Accurate Planning & Insights: Through careful analysis our team can forecast trends and projected results.
- Maximum Returns on Investment: Using our in-house bid management platform we provide advanced bid management solutions, defining pricing and profitable trends on various aspects of your campaign. Advanced statistical algorithms are then used to generate maximum sales within your required efficiency targets.
- Access to Industry-defining Expertise: Our Business Intelligence team consists of highly skilled mathematicians, statisticians, actuaries and marketers (led by a theoretical physicist) who are involved in setting the initial price parameters.