We will design and implement a complete marketing strategy specific to your campaign. Careful setup and continued tracking and analysis will ensure that relevant traffic is targeted and that your campaign becomes and remains a top performer.
- Paid Search
Paid Search enables you to deliver relevant content to a user's search query. It is the single most effective direct response solution available to marketers today. Also known as Pay-Per-Click advertising, paid search is an effective tool to maximize your marketing objectives, including advertising, promotions, press releases, crisis management, product launches and more.
The Clicks2Customers approach to paid search focuses on strategy, implementation, pro-active management and measurement. Relevance is imperative if you want to engage users, which is why we ensure that our clients’ campaigns are fully optimised so that consideration develops into choice.
Pay-per-call is an alternative way for advertisers to connect with users directly. It helps to alleviate the reported rate of click-through fraud.
We use a performance billing model that focuses on minimizing your advertising spend. We get paid depending on the performance of your ads; we take the risk.
Of our Campaign Managers, 16 have obtained their Advanced Google Adwords certification. Clicks2Customers is the largest Google qualified company in EMEA.
- Content Networks
Campaigns on Google and Yahoo's content networks expand your marketing reach to targeted audiences and are perfect for building brand awareness, as well as driving clicks and sales. Content Network campaigns can take many formats, from display to contextual, Remarketing, to above the fold brand awareness, and provide excellent support to offline campaigns and driving uplift to more traditional PPC campaigns.
- Mobile Search: Pay per Call
Clicks2Customers has extensive experience in managing pay per call search on mobile. Mobile, especially through the proliferation of smartphones, has added another channel to acquisition marketing. The ability to provide instant gratification to searches through mobile is showing higher conversion rates than search from the pc in certain sectors. Although volumes are relatively small in comparison, this channel will continue to grow at a rapid rate.
- Local Business Adverts
By making use of local business ads you can target your products and services to customers by their location. Locally targeted business ads can provide excellent incremental growth per month, as well as give your brand comprehensive exposure on Google Maps and Google Earth.
- Product Listing Ads
Google is set to become the world's biggest affiliate marketer through their Product Listing ads. These are ads which contain an image of the product, the price and the merchant’s name. These ads are charged for on a cost-per-action, which means that you only pay when the user completes a purchase on your site. The difference between these ads and traditional PPC ads are:
- You have no control over when your ads appear.
- You cannot set a bid; you must agree to the CPA basis.
- Google has complete control over the system through your Google Merchant account. They are also the only merchants offering this type of listing.